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Posts Tagged ‘Marketing’

A few months ago I saw a bakers rack stuck in the middle of the cookbook section of my local Barnes & Noble. I got confused for a minute. It was like having a TJ Maxx Moment, if you know what I mean. Now the stuff on the rack, the ‘cookware’ to use the correct term (though usually I call them pots, pans, and ‘that thingie over there’) was very cute. And there was this big book with a photo of Mario on the cover hovering over the whole thing. Now Batali is no little flit in the night sort of chef. He knows what he’s doing, so I stopped to take a look. A song popped into my mind: Al Green, of course! ‘Love and Happiness’.

Oh yeah! I was feeling it. Mario was into it. Into what, you ask? Into spreading the love, the happiness, the sheer joy of having the right cookware (which we know as pots, pans, and ‘those thingies over there’)! And he’d brought it on home, baby. Right home to the center of the cookbook section.

I must not have been feeling the love that day, for apparently a noise inbetween a gasp, a guffaw, and a sad moan escaped my lips, which made several of the customers lounging about in the deep fat corporate-style beige chairs reading cookbooks while drinking up their jumbo-size Starbucks lattes slowly, like good little people, glance up at me cautiously.

Much as I respect Mario (and have no doubt, I do!) my traipse to cashier’s aisle was filled with a sort of bewilderment tossed with a hint of sadness. Where would it all end? Would the right sort of cookware to buy soon be falling off bakers racks towards me at Office Max? At the dentist’s office? Or maybe at the oil change place . . .

Yesterday as I drove by Barnes & Noble, I noticed a change. The Racks of Mario (as I’ve come to think of them) have moved forward and are now placed smack-dab in the front window of the store. No longer do they need hover self-effacingly in the cookbook section. No! The display window of the entire bookstore is the right place for cookware! (which we know as pots, pans, and ‘that thingie over there’).

Either that or those pots and pans need to be sold. Like, now.

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Mmm mmmm. Love and happiness. It make you wanna do wroooong, make you wanna dooo right.

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